Mif

Following the success of the last Assises du produire en France, the MIF Expo trade show is expecting over 60,000 visitors next weekend in Paris. The socio-economic dynamic of promoting “Made in France” is booming, because consuming French means promoting employment, boosting growth and preserving the environment.

While this trend is becoming increasingly popular with consumers, it is also starting to gain ground among business leaders. Producing in France not only brings us closer to all those involved in the industrial and commercial chain, it also means we can reassure our customers with reliable information on the origin and manufacture of our products.

 

 

Numerous business leaders at the “Assises du produire en France

 

The fourth edition of the Assises du produire en France, dedicated to the promotion of Made in France, brought together a large number of elected representatives and business leaders keen to promote economic patriotism.

More than 500 business leaders turned out for this meeting of those who believe in industrial renewal and the preservation of French know-how.

More than 600 companies have taken the step of certifying “Origine France Garantie”.

To their products, the Pro France association, which promotes the OFG label, organized a day-long event focusing on the opportunity to export products made in France to Asia, on the one hand, and French industry on the other.

“With Arnaud Montebourg, we have turned the France of factories into a hope, a desire, an appetence, a wish,
enthused Yves Jégo to a full house for an afternoon dedicated to reindustrialization. For his part, Arnaud Montebourg praised the success and positive impact of this “cross-party event”.

According to INSEE, industry’s contribution to France’s GDP may have been declining for some years, but it is far from negligible. It even recovered in 2017, with slight growth of 1.7%. Industry now accounts for 14% of GDP, compared with 16.5% in 2000, and is half the size of Germany. The sector employs 2.8 million people in France, or 11% of the working population (excluding temporary workers), according to Insee. The manufacturing and automotive industries account for the lion’s share.

Aerospace, defense, cosmetics and luxury goods are also driving the country’s economic situation. Industry thus accounts for a growing share of exports. The strengthening of industry ecosystems, such as Frenchtech, “to hunt in packs”, are raising the profile of French know-how on the export market.

“Industry is hope, and we need it in France”, exclaimed Carole Couvert, vice-president of the French Economic, Social and Environmental Council (CESE), as she promoted the research tax credit and the man-machine interface in production. For her, promoting French industry and co-constructing a genuine industrial strategy with social partners and companies is a matter of common sense. What’s more, “everyone is a consumer, and therefore an ambassador for producing in France”.

“We want to fight to keep our industrial flagships in France,” said Valérie Pécresse. “Producing in France is also a question of professional training, which is why we’re pulling out all the stops on apprenticeships,
explained the President of the Region, whose 150 million budget will be earmarked to support the product in Ile-de-France. The elected representative was also delighted to share a “little scoop” with the assembly: the Region has purchased Bombardier trains which have just been awarded the OFG label.

 

 

MIF Expo expects 60,000 visitors

 

In less than a decade, the MIF Expo trade show has become the annual meeting place for professionals and consumers who want to support the local economy by buying products made in France.

Having started out with 85 exhibitors and 15,000 visitors in 2012, the Made in France trade show now boasts 500 exhibitors and is expecting over 60,000 visitors at the Parc des expositions, Porte de Versailles on November 10, 11 and 12.

The show has rapidly become the place to meet and exchange ideas for all those involved in French manufacturing. Its aim is to welcome companies of all sizes, small and medium-sized businesses, industrial companies, craftsmen and start-ups in all sectors of activity: fashion, beauty, accessories, gastronomy, art of living and innovation.

Each year, a different region takes center stage. For its 7th edition, the Auvergne-Rhône-Alpes region is exhibiting in a 600 m2 pavilion hosting 80 companies.

Those who can make it there will be able to shop for clothing, furnishings, beauty products, beautiful objects and local produce… And for those who aren’t so lucky, they can always go to
www.prefrance.fr, “the Google of made in France”, according to its creator.

Building on the success of the conferences organized at the last two editions, this year visitors will also be able to listen to elected representatives, politicians, entrepreneurs and experts debate topical issues relating to the French economy and industry.

The show’s former ministerial patrons, Yves Jégo, founding president of the Origine France Garantie label, and Arnaud Montebourg, co-founder of the Bleu blanc Ruche brand, will hold conferences on the OFG label as a company’s CSR capital for the former, and the end of globalization for the latter.

Panels of experts will address the themes of regional production, the role of top executives, mass retailing, France’s fiscal attractiveness, the rise of contactless financial transactions and the challenges of artificial intelligence for French manufacturers. Enough to satisfy the curiosity and inform the many visitors.

source: affiches-parisiennes.com